Wednesday, July 20, 2011

Full Figured Fashion Week: Kmart Blogger Brunch

This is another of the mysterious "failed to publish" posts that I wrote for Full Figured Fashion Week. I'm not sure what happened and why they didn't ever publish, but here it is. Better late than never. 

As a part of Full Figured Fashion Week in New York City, Kmart Fashion invited a select group of plus size bloggers and fashion insiders to brunch. The mission of the brunch was to unveil Kmart's new plus-size clothing line - Love Your Style, Love Your Size.

Kimberly of Fab Finds Under $50, Jorge Ramon, Karen of Curvy Canadian, and Jessica of Chic in Every City

Master stylist and host of 10 Years Younger, Jorge Ramon was on hand to host the brunch and offered fashion insight. Before the event settled down to start, Mr. Ramon gabbed with all the attendees and even offered up compliments and styling suggestions. As the event progressed, attendees were treated to a showcase of the latest Spring/Summer collection from LYS. While models walked on stage and then roamed between the tables for endless photo opportunities, the Kmart Fashion design team discussed what plus-size fashion shoppers should expect to see in the coming months and where the inspiration all stemmed from.

Kmart collection 1

The collection features separates designed to flatter plus-size women while staying on-trend. Tribal prints and earth tones dominated the looks, while vibrant blues provided balance and coolness. The collection includes jeans, skirt, tunic dresses, maxi dresses, jumpers, and rompers to name a few. I already have the burnt orange jumper pictured above and I can't wait to wear it. Burnt orange rules in Texas, so it will get lots of use!

kmart collection 2

Prices range from $14.99 to $39.99, with most items being sold at the $19.99 and $24.99 price point. The LYS collection is currently available in a variety of sizes from 1X to 3X and 18W to 26W., and Kmart plans to extend the line to include 0X (16W) in the near future.

Availability of items may vary from store to store, and can also be purchased online from Kmart.

Kmart collection 3

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